Your website is one of the most important aspects of your business’s online presence and it’s important that you design it right.
Your website may be the place where you nurture your bottom-of-the-funnel leads to get conversions or where you carry out all of your business from ordering to invoicing customers. Let’s be honest, you can’t afford website failure.
By now, most businesses you know have a website and most will have benefited from the Government Support in Website Design. Your online presence can make or break your business. But is it enough to have any website design, or do you need more than that?
For small businesses, especially if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign.
But no matter what, a good website design impacts your customer experience, generates leads and ultimately, your bottom line.
WHY WEBSITE DESIGN MATTERS
Your website design is important because your customers care. Whether consciously or not, we all react to visuals, and people are naturally drawn to good design and to businesses they can trust. A website may be the first place a person determines if your business is for them. It is not enough to have a Social Media presence alone. When it comes to your website design, studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed.
Here are a few eye-opening facts about why website design is important:
- 75% of users make judgments about a company’s credibility based on visual design alone (www.bodyconnectionspa.ie)
When you come across an outdated-looking website, what does that make you think about the company? You may doubt their legitimacy, question their products or services, or even look at a competitor’s website as an alternative. Regardless, research shows we definitely judge businesses based on the look of their websites.
- 94% of users’ first impressions of websites were design-related
First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this study focused on healthcare website designs specifically, the same is true for many industries.
- It only takes visitors 50 milliseconds to form a first impression of your website design (www.edenderryswimmingpool.ie)
Speaking of first impressions, users form them almost instantaneously. According to a study from Google, it only takes 50 milliseconds (that’s 0.05 seconds)! In that split second, users don’t have a chance to read your site or click on anything. That fast first impression depends on the visual design.
- 38% of people will stop engaging with your website if your content and layout is unattractive
Poor web design doesn’t only hurt your credibility, it can also drive away potential customers. People prefer to view content on beautifully-designed websites, and if your content is unattractive, you’re likely losing more than ⅓ of your visitors.
WHAT WE MEAN BY “GOOD DESIGN”
You’ve heard the phrase, “beauty is in the eye of the beholder.” But while there’s certainly some personal preference in how people interpret design, studies show a lot of consistency in how we perceive design. In fact, science and psychology support the idea that we are drawn to beautiful things, and people inherently react to good design.
All designs use standard elements like color, shape, and size. A good design applies those elements to create a consistent visual language. You decide the look, you can choose a suite of colours and patterns and we will work these into an appropriate design.
THE WEBSITE AUDIT
Recently there are hundreds of website offerings out there. And you can do it alone. We support business people and want to ensure that you get the added benefit of our services. For €65.00 plus VAT we will Audit your website, check for glitches, review Content and offer a review and advise checklist
5 mistakes that make your Website Obsolete
- Low resolution images
- Clutter … think less is more
- On-Site Adverts
- Unclear calls to action
- Our pet hate…… Broken Links
For A Website Audit €65 plus VAT @orbano.ie